Transformative brands in life sciences aren't built by those who merely observe from boardrooms, nor by those who simply push pixels without understanding. Those brands are built by people who possess both the wisdom to see the bigger picture and the determination to make it real.
Corporate
Note: while Vicar & Lay is a new entity, these hallmarks were previously developed directly by, or teams led by, our founder.
Asset
Clinical trial
We partner with investment and private equity firms to provide strategic branding for their life sciences and biotech portfolio companies. We deliver sophisticated pharmaceutical branding expertise without the enterprise-level overhead that drains startup capital.
Our deep sector knowledge helps transform breakthrough science into compelling market narratives that resonate with regulators, clinicians, and investors alike. From pre-clinical assets to IPO-ready companies, we provide the strategic brand foundation that turns scientific promise into market-ready enterprises.
Branding and marketing veterans for life-science companies and assets
Who we are
Strong brand foundations aren't just marketing—they're strategic assets that significantly impact valuations and exit outcomes. Companies with clear brand positioning and compelling market narratives attract premium partnerships, accelerate regulatory pathways, and command higher acquisition multiples.
Our branding expertise helps portfolio companies articulate their value proposition with precision, reducing time-to-market and positioning them as category leaders rather than commoditized players. This translates directly to faster exits, higher returns, and reduced investment risk across your portfolio.
Maximize your investment with strategic brand equity
Why it matters
This visual guides you through each phase of your strategic brand development. Whether you're initiating your brand architecture with our foundational naming methodology, or you're prepared to deploy our advanced packaging optimization solutions for maximum market impact, our specialized team delivers expertise at every touchpoint.
Branding Approach by Phase
Innovative
Reflects the creative aspect of your platform, ensuring the work pushes boundaries and introduces new ideas
Measurable
Aligns with the strategic marketing focus, ensuring that creative work can be evaluated for its effectiveness
Persuasive
Ties into the advisory firm aspect, ensuring that the work is compelling and influences decision-making
Adaptable
Ensures the creative work remains relevant and can evolve with market changes
Coherent
Ensures the creative work aligns with the brand's identity and messaging
Transformative
Ensures the creative work has the power to motivate action and drive change
Creating the assets for your brand is one thing, but we have developed a standard and how we gauge the work our team does for you.
IMPACT—How We Evaluate Our Work
Setting up a brand for success requires a solid, strategic brand position and standout creative platform. The complete process is used in a new assignment from launch forward. Depending on our engagement with your brand, we can enter at any one of these stages as appropriate to achieve your specific objectives.
DRIVE—Our Strategic and Creative Roadmap
Recognize
- Workshop SWOT
- Collaborate on brand purpose and brand positioning
- Journey mapping by customer
- Develop brand plan
Visualize
- Build brand hallmarks (logo, palette, style guide)
- Execute campaign concept
- Develop website and all sales collateral
- Bring the brand to life
Evolve
- Measure results of in-market collateral
- Conduct data and analytics on digital media
- Review results against the brand plan and KSIs
- Revise and resubmit any necessary tactic
- Develop new material to fill necessary gaps
Discover
- Review all onboarding material and clinical papers
- Deep dive into market insights and research
- Conduct competitive brand analysis
- Confirm target audience
Imagine
- Develop vision, mission, and personality
- Establish brand architecture
- Develop creative brief
- Create campaign concepts
How we do it
What we do
Comprehensive branding solutions wherever you are in your commercial cycle
Brand vision, mission, and positioning
Brand messaging
Brand architecture and nomenclature strategy
Brand story
Brand assessment
Brand tracking
Brand name development
Clinical trial branding
Logo design
Name and logo validation
Packaging design
Visual brand development
Brand implementation and activation
Schedule a capabilities meeting
Schedule your free consultation with us, today.
Contact Us
A global branding company
©2025 vicar & lay
The Bridge Between Knowing & Doing
When branding assets in life sciences, our difference is
We partner with investment and private equity firms to provide strategic branding for their life sciences and biotech portfolio companies. We deliver sophisticated pharmaceutical branding expertise without the enterprise-level overhead that drains startup capital.
Let's discuss branding opportunities for your life science investment portfolios
Branding solutions for your life science investments
Contact Us
Sample Brand Categories
Transformative brands in life sciences aren't built by those who merely observe from boardrooms, nor by those who simply push pixels without understanding. Those brands are built by people who possess both the wisdom to see the bigger picture and the determination to make it real.
Sample Brand Categories
Corporate
Note: while Vicar & Lay is a new entity, these hallmarks were previously developed directly by, or teams led by, our founder.
Asset
Clinical trial
We partner with investment and private equity firms to provide strategic branding for their life sciences and biotech portfolio companies. We deliver sophisticated pharmaceutical branding expertise without the enterprise-level overhead that drains startup capital.
Our deep sector knowledge helps transform breakthrough science into compelling market narratives that resonate with regulators, clinicians, and investors alike. From pre-clinical assets to IPO-ready companies, we provide the strategic brand foundation that turns scientific promise into market-ready enterprises.
Branding and marketing veterans for life-science companies and assets
Who we are
Strong brand foundations aren't just marketing—they're strategic assets that significantly impact valuations and exit outcomes. Companies with clear brand positioning and compelling market narratives attract premium partnerships, accelerate regulatory pathways, and command higher acquisition multiples.
Our branding expertise helps portfolio companies articulate their value proposition with precision, reducing time-to-market and positioning them as category leaders rather than commoditized players. This translates directly to faster exits, higher returns, and reduced investment risk across your portfolio.
Maximize your investment with strategic brand equity
Why it matters
SERVICES
phase I
phase II
phase III
Launch
NON-PROPRIETARY NAMING
scientific lexicon
trade name development & search
clinical trial branding
brand vision, mission, positioning
asset logo development
visual identity standards
package design
In-house capability
Consulting partners
This visual guides you through each phase of your strategic brand development. Whether you're initiating your brand architecture with our foundational naming methodology, or you're prepared to deploy our advanced packaging optimization solutions for maximum market impact, our specialized team delivers expertise at every touchpoint.
Branding Approach by Phase
Innovative
Reflects the creative aspect of your platform, ensuring the work pushes boundaries and introduces new ideas
Measurable
Aligns with the strategic marketing focus, ensuring that creative work can be evaluated for its effectiveness
Persuasive
Ties into the advisory firm aspect, ensuring that the work is compelling and influences decision-making
Adaptable
Ensures the creative work remains relevant and can evolve with market changes
Coherent
Ensures the creative work aligns with the brand's identity and messaging
Transformative
Ensures the creative work has the power to motivate action and drive change
Creating the assets for your brand is one thing, but we have developed a standard and how we gauge the work our team does for you.
IMPACT—How We Evaluate Our Work
Setting up a brand for success requires a solid, strategic brand position and standout creative platform. The complete process is used in a new assignment from launch forward. Depending on our engagement with your brand, we can enter at any one of these stages as appropriate to achieve your specific objectives.
DRIVE—Our Strategic and Creative Roadmap
How we do it
Imagine
- Develop vision, mission, and personality
- Establish brand architecture
- Develop creative brief
- Create campaign concepts
Discover
- Review all onboarding material and clinical papers
- Deep dive into market insights and research
- Conduct competitive brand analysis
- Confirm target audience
Evolve
- Measure results of in-market collateral
- Conduct data and analytics on digital media
- Review results against the brand plan and KSIs
- Revise and resubmit any necessary tactic
- Develop new material to fill necessary gaps
Visualize
- Build brand hallmarks (logo, palette, style guide)
- Execute campaign concept
- Develop website and all sales collateral
- Bring the brand to life
Recognize
- Workshop SWOT
- Collaborate on brand purpose and brand positioning
- Journey mapping by customer
- Develop brand plan
What we do
Comprehensive branding solutions wherever you are in your commercial cycle
Brand vision, mission, and positioning
Brand messaging
Brand architecture and nomenclature strategy
Brand story
Brand assessment
Brand tracking
Brand name development
Clinical trial branding
Logo design
Name and logo validation
Packaging design
Visual brand development
Brand implementation and activation
Schedule a capabilities meeting
Schedule your free consultation with us, today.
Contact Us
A global branding company
©2025 vicar & lay
The Bridge Between Knowing & Doing
When branding assets in life sciences, our difference is
We partner with investment and private equity firms to provide strategic branding for their life sciences and biotech portfolio companies. We deliver sophisticated pharmaceutical branding expertise without the enterprise-level overhead that drains startup capital.
Let's discuss branding opportunities for your life science investment portfolios
Branding solutions for your life science investments
Contact Us
