STRATEGY
consultant
Our Strategy Lead, with over 20 years of experience, particularly enjoys tackling complex cases and focuses on the commercialization of specialty therapies. Her work transcends the silos of Brand Marketing and Market Access, as she believes that the artificial divide is a relic of simpler times.
She has a passion for intricate delivery models, including practice economics, buy and bill, GPOs, COEs, DRGs, and health systems, skillfully navigating complex multi-stakeholder environments. Having spent decades alongside prestigious consultancies and boutique research firms, she knows which research tools to employ and when to utilize them in order to uncover insights that serve as the foundation for solid, defensible strategies grounded in market realities.

