A Principal-Led Model Backed By Senior Specialists

Vicar & Lay is built on a conviction: the people who win the work should be the people who do the work.

Schedule a Conversation

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Get in Touch

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Every engagement is led directly by our founder. As scope requires, we bring in senior specialists from a carefully vetted network of life sciences branding professionals — strategists, designers, medical illustrators, and verbal identity experts — each with deep experience in the space. No junior staff. No overhead passed along. Just the right people, assembled for the right project.

lee scott

Founder & branding lead

Lee Scott founded Vicar & Lay after thirty years at the intersection of science and brand, watching brilliant science consistently undermined by the brand that was supposed to carry it. He has led creative strategy and brand identity work across many major therapeutic categories, contributing to global launches, LOE strategies, and pipeline programs for clients including Novartis, GSK, Genzyme, Biogen, Merck, Novo Nordisk, and Pfizer, across agency networks including IPG, Syneos, Havas, Omnicom, and Danforth Health.

What sets Lee apart from agency creative directors is the strategic throughline that has run alongside that work from the start: contributing to brand planning, co-developing creative briefs from primary research through message hierarchy, and working directly alongside chief strategy officers on some of the industry’s most recognized brands. At Vicar & Lay, that combination—thirty years of life sciences creative fluency and a strategist's understanding of what brand needs to do at every inflection point—is the product.

  • our specialist network

    The senior professionals below represent the extended Vicar & Lay team — engaged on a project basis and selected based on the specific demands of each engagement.

  • STRATEGY
    consultant

    With more than twenty years working alongside top-tier consultancies and boutique research firms in life sciences, our Strategy Lead specializes in the commercialization of specialty therapies, particularly those that require navigating complex, multi-stakeholder environments. Her work sits at the intersection of Brand Marketing and Market Access, a divide she views as an outdated relic that serves neither the science nor the patient. She brings deep fluency in intricate delivery models including practice economics, buy and bill, GPOs, COEs, and health systems, and knows precisely which research tools to deploy at each stage to uncover the insights that make strategy defensible.

  • science
    consultant

    Our Science Consultant brings a rare combination of formal scientific training and an exceptional ability to translate complex data into language that moves people. With a degree in Biology and advanced coursework in Bioinformatics, he works at the interface of science and communication, ensuring that every brand claim, every narrative, and every piece of content is grounded in the science and accessible to the audiences that matter. Invaluable at the brief stage and throughout development, he helps ensure our work holds up under scientific scrutiny.

  • creative
    Scientific Visualization Artist

    A trained scientific artist and an AMI Certified Medical Illustrator, our Scientific Visualization Artist bridges the worlds of science and design to create visuals that are both rigorously accurate and genuinely compelling. Her capabilities span medical illustration, infographics, storyboarding, and presentation development, giving her the ability to shape complex scientific stories into deliverables that educate, persuade, and resonate across investor, clinical, and patient audiences. The combination of scientific literacy and design craft is rare. She has both.

  • creative
    senior copywriter

    Our Senior Copywriter brings more than twenty years of healthcare advertising and marketing experience to every engagement, with a background that is as rigorous as it is creative. A graduate with honors from The Ohio State University's School of Journalism, she sharpened her investigative instincts before bringing them to life sciences, where the ability to dive deep into complex science and surface what matters most is the difference between copy that informs and copy that moves people. Her work spans pharmaceuticals, genetics, medical devices, and disease-state education, and her approach is consistent across all of it: understand the audience first, then craft the message.

  • creative
    senior art director

    Our Senior Art Director has spent more than twenty years leading creative work across pharmaceutical and healthcare advertising, developing campaigns, identities, and brand systems for products at every stage of the lifecycle. He brings a strategist's understanding of what brand needs to accomplish alongside the craft to execute it at the highest level, across print, digital, and experiential formats. Known for pushing creative boundaries without losing sight of the brief, he builds work that is distinctive, scientifically grounded, and built to perform in the markets that matter most.

No holding company.

No offshore production.

No layers between you and the people doing the work.

When you engage Vicar & Lay, you get direct access to the senior minds behind every decision.

Schedule a Conversation

Phone

Legal

Terms of use

Privacy

Follow

About

Team

Learn More

Phone

A Principal-Led Model Backed By Senior Specialists

Vicar & Lay is built on a conviction: the people who win the work should be the people who do the work.

Schedule a Conversation

Phone

Get in Touch

Phone

Every engagement is led directly by our founder. As scope requires, we bring in senior specialists from a carefully vetted network of life sciences branding professionals — strategists, designers, medical illustrators, and verbal identity experts — each with deep experience in the space. No junior staff. No overhead passed along. Just the right people, assembled for the right project.

lee scott

Founder & branding lead

Lee Scott founded Vicar & Lay after thirty years at the intersection of science and brand, watching brilliant science consistently undermined by the brand that was supposed to carry it. He has led creative strategy and brand identity work across many major therapeutic categories, contributing to global launches, LOE strategies, and pipeline programs for clients including Novartis, GSK, Genzyme, Biogen, Merck, Novo Nordisk, and Pfizer, across agency networks including IPG, Syneos, Havas, Omnicom, and Danforth Health.

What sets Lee apart from agency creative directors is the strategic throughline that has run alongside that work from the start: contributing to brand planning, co-developing creative briefs from primary research through message hierarchy, and working directly alongside chief strategy officers on some of the industry’s most recognized brands. At Vicar & Lay, that combination—thirty years of life sciences creative fluency and a strategist's understanding of what brand needs to do at every inflection point—is the product.

  • our specialist network

    The senior professionals below represent the extended Vicar & Lay team — engaged on a project basis and selected based on the specific demands of each engagement.

  • STRATEGY
    consultant

    With more than twenty years working alongside top-tier consultancies and boutique research firms in life sciences, our Strategy Lead specializes in the commercialization of specialty therapies, particularly those that require navigating complex, multi-stakeholder environments. Her work sits at the intersection of Brand Marketing and Market Access, a divide she views as an outdated relic that serves neither the science nor the patient. She brings deep fluency in intricate delivery models including practice economics, buy and bill, GPOs, COEs, and health systems, and knows precisely which research tools to deploy at each stage to uncover the insights that make strategy defensible.

  • science
    consultant

    Our Science Consultant brings a rare combination of formal scientific training and an exceptional ability to translate complex data into language that moves people. With a degree in Biology and advanced coursework in Bioinformatics, he works at the interface of science and communication, ensuring that every brand claim, every narrative, and every piece of content is grounded in the science and accessible to the audiences that matter. Invaluable at the brief stage and throughout development, he helps ensure our work holds up under scientific scrutiny.

  • creative
    Scientific Visualization Artist

    A trained scientific artist and an AMI Certified Medical Illustrator, our Scientific Visualization Artist bridges the worlds of science and design to create visuals that are both rigorously accurate and genuinely compelling. Her capabilities span medical illustration, infographics, storyboarding, and presentation development, giving her the ability to shape complex scientific stories into deliverables that educate, persuade, and resonate across investor, clinical, and patient audiences. The combination of scientific literacy and design craft is rare. She has both.

  • creative
    senior copywriter

    Our Senior Copywriter brings more than twenty years of healthcare advertising and marketing experience to every engagement, with a background that is as rigorous as it is creative. A graduate with honors from The Ohio State University's School of Journalism, she sharpened her investigative instincts before bringing them to life sciences, where the ability to dive deep into complex science and surface what matters most is the difference between copy that informs and copy that moves people. Her work spans pharmaceuticals, genetics, medical devices, and disease-state education, and her approach is consistent across all of it: understand the audience first, then craft the message.

  • creative
    senior art director

    Our Senior Art Director has spent more than twenty years leading creative work across pharmaceutical and healthcare advertising, developing campaigns, identities, and brand systems for products at every stage of the lifecycle. He brings a strategist's understanding of what brand needs to accomplish alongside the craft to execute it at the highest level, across print, digital, and experiential formats. Known for pushing creative boundaries without losing sight of the brief, he builds work that is distinctive, scientifically grounded, and built to perform in the markets that matter most.

No holding company.

No offshore production.

No layers between you and the people doing the work.

 

When you engage Vicar & Lay, you get direct access to the senior minds behind every decision.

Schedule a Conversation

Phone

Legal

Terms of use

Privacy

Follow

About

Team

Learn More

Phone

A Principal-Led Model Backed By Senior Specialists

Vicar & Lay is built on a conviction: the people who win the work should be the people who do the work.

Schedule a Conversation

Phone

Get in Touch

Phone

Every engagement is led directly by our founder. As scope requires, we bring in senior specialists from a carefully vetted network of life sciences branding professionals — strategists, designers, medical illustrators, and verbal identity experts — each with deep experience in the space. No junior staff. No overhead passed along. Just the right people, assembled for the right project.

lee scott

Founder & branding lead

Lee Scott founded Vicar & Lay after thirty years at the intersection of science and brand, watching brilliant science consistently undermined by the brand that was supposed to carry it. He has led creative strategy and brand identity work across many major therapeutic categories, contributing to global launches, LOE strategies, and pipeline programs for clients including Novartis, GSK, Genzyme, Biogen, Merck, Novo Nordisk, and Pfizer, across agency networks including IPG, Syneos, Havas, Omnicom, and Danforth Health.

What sets Lee apart from agency creative directors is the strategic throughline that has run alongside that work from the start: contributing to brand planning, co-developing creative briefs from primary research through message hierarchy, and working directly alongside chief strategy officers on some of the industry’s most recognized brands. At Vicar & Lay, that combination—thirty years of life sciences creative fluency and a strategist's understanding of what brand needs to do at every inflection point—is the product.

  • our specialist network

    The senior professionals below represent the extended Vicar & Lay team — engaged on a project basis and selected based on the specific demands of each engagement.

  • STRATEGY
    consultant

    With more than twenty years working alongside top-tier consultancies and boutique research firms in life sciences, our Strategy Lead specializes in the commercialization of specialty therapies, particularly those that require navigating complex, multi-stakeholder environments. Her work sits at the intersection of Brand Marketing and Market Access, a divide she views as an outdated relic that serves neither the science nor the patient. She brings deep fluency in intricate delivery models including practice economics, buy and bill, GPOs, COEs, and health systems, and knows precisely which research tools to deploy at each stage to uncover the insights that make strategy defensible.

  • science
    consultant

    Our Science Consultant brings a rare combination of formal scientific training and an exceptional ability to translate complex data into language that moves people. With a degree in Biology and advanced coursework in Bioinformatics, he works at the interface of science and communication, ensuring that every brand claim, every narrative, and every piece of content is grounded in the science and accessible to the audiences that matter. Invaluable at the brief stage and throughout development, he helps ensure our work holds up under scientific scrutiny.

  • creative
    Scientific Visualization Artist

    A trained scientific artist and an AMI Certified Medical Illustrator, our Scientific Visualization Artist bridges the worlds of science and design to create visuals that are both rigorously accurate and genuinely compelling. Her capabilities span medical illustration, infographics, storyboarding, and presentation development, giving her the ability to shape complex scientific stories into deliverables that educate, persuade, and resonate across investor, clinical, and patient audiences. The combination of scientific literacy and design craft is rare. She has both.

  • creative
    senior copywriter

    Our Senior Copywriter brings more than twenty years of healthcare advertising and marketing experience to every engagement, with a background that is as rigorous as it is creative. A graduate with honors from The Ohio State University's School of Journalism, she sharpened her investigative instincts before bringing them to life sciences, where the ability to dive deep into complex science and surface what matters most is the difference between copy that informs and copy that moves people. Her work spans pharmaceuticals, genetics, medical devices, and disease-state education, and her approach is consistent across all of it: understand the audience first, then craft the message.

  • creative
    senior art director

    Our Senior Art Director has spent more than twenty years leading creative work across pharmaceutical and healthcare advertising, developing campaigns, identities, and brand systems for products at every stage of the lifecycle. He brings a strategist's understanding of what brand needs to accomplish alongside the craft to execute it at the highest level, across print, digital, and experiential formats. Known for pushing creative boundaries without losing sight of the brief, he builds work that is distinctive, scientifically grounded, and built to perform in the markets that matter most.

No holding company.

No offshore production.

No layers between you and the people doing the work.

When you engage Vicar & Lay, you get direct access to the senior minds behind every decision.

Schedule a Conversation

Phone

Legal

Terms of use

Privacy

Follow

Contact Us

Phone